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I'm a programmer... write code for a living. I still can't create a decent site for a living. I'm not a designer.
Likewise, a designer will make a kick ass site, but might not be able to have a members area without knowledge of password protection and content scripts.
Someone who knows search engines, marketing and sales could promote the hell out of a good site but probably couldn't make one either.
So which "webmasters" are you referring to?
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