Originally Posted by galleryseek

i'll tell ya what it involves for free

1. clean code, preferably tableless and structered using xhtml/css - make sure it validates in every sense.
2. proper use of tags, like h1 / h2 / h3, paragraph, lists. the idea is to use minimal tags, try to keep from using <img src> tags as much as possible (to display images use CSS)
3. be sure your page is targeted with one primary keyword and perhaps 1 to 2 secondary keywords, be sure your kw density is not too low but not too high.
4. be sure to link to it from somewhere within your site with your target kw in the anchor text.
5. get as many relevant backlinks as possible using primarily your target keyword but also instances of your other keyword, alternate the anchor text you use / request.

hope that helped.