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Same reason you want a nice ride or nice clothes or a nice place. A watch is one of the only pieces of jewelry that most men wear, it's pretty visible on your wrist. And for the single guys, everyone knows that hot, shallow chicks always notice it, he he. I bought a nice gold & stainless steel Tag Heuer last year- I like it and get a fair amount of compliments on it when I meet new people.
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