02-28-2005, 08:50 PM
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Confirmed User
Join Date: Jul 2004
Location: NY
Posts: 9,507
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Based on a 1994 Big SECRET Tobacco brainstorm script.
Quote:
*SEVERAL BUSINESSMEN SITTING AT A TABLE*
TOBACCO EXEC: The image of tobacco should be cooler and more youthful. Any ideas?
MAN 1: Let's focus on targeting trend setting "hipsters".
TOBACCO EXEC: "Hipsters," yes. Young people will follow these "hipsters" in hope that they themselves will become "hipsters."
MAN 2: But how does one reach these trend setting "hipsters?"
MAN 3: We could go to trendy bars and have trendy restroom attendants distribute our product! We could even have field offices dedicated entirely to preserving our trendiness!
MAN 4: With a properly coordinated marketing effort, we could be trendy by next fiscal year.
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