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1) Smokers arent gonna quit because of a commercial. its like a crackhead quiting because he saw a "Just Say No" ad...it just doesnt work. Smokers quit when they WANT to, not when they're TOLD do. and the cig companys know this. (they know all the little facts about smokers)
2) To shut up protestors and to SEEM like they "really care", especially with all those commercials about "TRUTH" that are out now (where people go to these companys' buildings and start talkin shit about them.
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