Ok so cigarette makers are smart; they have market cigarettes as 'cool'. But who has seen the commercial from philipmorris (one of the biggest cig makers in the world) where they tell people about how to quit smoking and the healthrisks. They even give a website for who need help quiting (
www.philipmorrisusa.com). This is what they come up with in their brain storm, remember this is the same company that in 1979 made a big thinktank to make cigs 'cool' in which they succeeded. In the brain storm they even talked about putting gum and other bullshit in the cig packs to make it appealing to the younger youth.
What kind of a business tatick is this??
Discuss.