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It will cost, but the sky will not fall. I had a backup processor a while back that could only take a 1 month subscription, and a fair number of people just joined again and again. Not every month always but I would get 7 or 8 signups a year from the same guy.
I figure if recurring stopped being offered I would loose some but but not that much, maybe raise prices a bit to compensate.
For crap sites with a business model based on hoping you forgot you joined, it would be another story.
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