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In the early 1970's KAB (Keep America Beautiful) mounted a splashy new campaign aimed at making individuals responsible for cleaning up litter that was a blight on parks, playgrounds, country roads and city landscapes. The now legendary image of the Native American with a tear angling down his face caught the attention of the public, but many environmental organizations serving as advisors to KAB were offended by the "People Start Pollution, People Can Stop It" theme.
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