Paysite owners, whats your average conversion rate for trials?

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  • CaptnInsanio
    Registered User
    • May 2004
    • 4

    #1

    Paysite owners, whats your average conversion rate for trials?

    In my experiences anything over 20% is awesome. (for TGP traffic anyways)

    So what kind of rates do you guys get from your trials?
    Be honest please.
  • strobi
    Confirmed User
    • Nov 2002
    • 7383

    #2
    dont do trials on TGP traffic.. try it Those bastards cancel anyway even if the inside is super...

    Comment

    • CaptnInsanio
      Registered User
      • May 2004
      • 4

      #3
      Yeah I had noticed that. Some of those TGP leeches cancel thier trial before they even log into the members area.

      Comment

      • Hotwife
        Registered User
        • Dec 2003
        • 67

        #4
        I stopped doing trials about 3 years ago. It didn't stop customers from buying. If anything it gave them a whole month to enjoy my sites and most of them stay beyond the first month.
        The mentality of most "trial" buyers is to automatically cancel before they've even taken a look at your site.

        Comment

        • SpaceAce
          Confirmed User
          • Jul 2002
          • 6493

          #5
          Originally posted by CaptnInsanio
          In my experiences anything over 20% is awesome. (for TGP traffic anyways)

          So what kind of rates do you guys get from your trials?
          Be honest please.
          Right now CuteCouples is doing about 33% + about 1/4 - 1/5 people go straight for the full membership option. We are currently working on ways to improve the 33% conversion ratio or at least squeeze the mose out of the professional trial jockeys.

          SpaceAce

          Comment

          • hard2mpress
            Its almost time
            • Dec 2002
            • 13009

            #6
            we are doing about 45%

            Comment

            • polish_aristocrat
              Too lazy to set a custom title
              • Jul 2002
              • 40377

              #7
              Originally posted by Hotwife

              The mentality of most "trial" buyers is to automatically cancel before they've even taken a look at your site.
              true, i was always doing it
              I don't use ICQ anymore.

              Comment

              • Corleone
                C.R.E.A.M
                • Apr 2003
                • 15262

                #8
                ~ 30%

                thinking about cancelling the trial option

                Comment

                • Sly_RJ
                  Live Hard - Die Hard
                  • Feb 2002
                  • 17042

                  #9
                  Testing out a new system, about 50% so far. Still playing with it.

                  Skin Traffic
                  www.skintraffic.com
                  PHAT SERVERS - Quality dedicated hosting at a quality price!
                  sly AT phatservers DOT com - 147479144

                  Comment

                  • iDiz
                    Confirmed User
                    • Apr 2004
                    • 1522

                    #10
                    About 50% so far...
                    Just Earn it...



                    Click Here To EarnCoin.com !


                    eMail : support[@]earncoin.com | Mad ratio with EarnCoin.com
                    100% U N I Q U E & EXCLUSIVE SITES

                    Comment

                    • tootie
                      Confirmed User
                      • Jun 2003
                      • 6041

                      #11
                      I don't doubt that alot of people cancel before even logging into the members area with all the people that complain that they cancelled in plent of time and get rebilled anyway. What I would do if I was a surfer would be to get a trial, cancel immediatley, then if I liked the members area I would sign up again, this time for a full month's membership. I wouldn't want the risk of being rebilled for a site I didn't like, either.


                      Comment

                      • TexasGuy
                        Confirmed User
                        • May 2004
                        • 432

                        #12
                        Somewhere between 30-35 %.

                        Comment

                        • SleazyDream
                          I'm here for SPORT
                          • Jul 2001
                          • 41470

                          #13
                          i know lots that do 50%
                          This dog, is dog, a dog, good dog, way dog, to dog, keep dog, an dog, idiot dog, busy dog, for dog, 20 dog, seconds dog!

                          Now read without the word dog.

                          Comment

                          • TexasGuy
                            Confirmed User
                            • May 2004
                            • 432

                            #14
                            I forgot to say that I am becoming better and better.

                            Last month I had 30 %. The month before that 25 %. This month I have 35 %. I am hoping to reach somewhere up to 45-50%.

                            Comment

                            • CaptnInsanio
                              Registered User
                              • May 2004
                              • 4

                              #15
                              I dont belive anyones claims of doing 50%+ from TGP traffic. I dont care what kind of site you have.

                              SE traffic I might belive.

                              Comment

                              • MarkTiarra
                                Confirmed User
                                • Aug 2002
                                • 3833

                                #16
                                This issue has come up many many times with clients here and we've done quite a few tests over time where we run a trial then run the same site without. The majority of the time the trial has led to a greater profit margin with the exception being MPEG only sites.

                                Essentially here's how it shakes out:

                                Say you do a $29.95 join and a $4.95 trial.

                                If you do the no trial test and convert 1:1000 across the board with 100,000 uniques, you'd have 100 new members worth $2995 (before fees, etc...).

                                If you do a trial with the same traffic and having that option increases conversion to say 1:400 (trials will almost always be higher conversion) and 30% of the trials convert to full, it's worth:

                                250 Trials: $1237.50
                                75 Converted Trials: $2246
                                Total: $3483.50

                                So, you have to watch how much your conversin is helped by trials and what % of your trials convert to full members. Knowing those numbers you can make the right decisions for your site. All it takes is a test period of a good 30 days for each option (with similar traffic sources during both periods).

                                Retired Pornosticator

                                Comment

                                • tranza
                                  ICQ: 197-556-237
                                  • Jun 2003
                                  • 57559

                                  #17
                                  Originally posted by MarkTiarra
                                  This issue has come up many many times with clients here and we've done quite a few tests over time where we run a trial then run the same site without. The majority of the time the trial has led to a greater profit margin with the exception being MPEG only sites.

                                  Essentially here's how it shakes out:

                                  Say you do a $29.95 join and a $4.95 trial.

                                  If you do the no trial test and convert 1:1000 across the board with 100,000 uniques, you'd have 100 new members worth $2995 (before fees, etc...).

                                  If you do a trial with the same traffic and having that option increases conversion to say 1:400 (trials will almost always be higher conversion) and 30% of the trials convert to full, it's worth:

                                  250 Trials: $1237.50
                                  75 Converted Trials: $2246
                                  Total: $3483.50

                                  So, you have to watch how much your conversin is helped by trials and what % of your trials convert to full members. Knowing those numbers you can make the right decisions for your site. All it takes is a test period of a good 30 days for each option (with similar traffic sources during both periods).
                                  Good info...
                                  I'm just a newbie.

                                  Comment

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