For all of you who are a bit shocked with US$40.
US$40 is a means of incentive for the contest. Submit an entry and have US$40. Win the contest and have more than US$40. Most contests doesn't even offer anything just to register as a contestant. SOme even ask for something to be a contestant. US$40 ain't that bad to have.
*this is a bump*
EDIT: I am using lynx and this is hard.