Sorry for the business thread. I promise I won't make a habit of it!
I'm busy making some Full Page Ads and Half Page Ads for my sites, and don't have a clue what other webmasters consider as a full page/half page anymore since 800x600 and 1024x768 are pretty evenly split in the surfer's monitor settings.
If I have a 590x400 ad is that what you'd expect as a full page ad or is it what you'd expect as a half page ad?
What are your thoughts on the maximum size of a full page and half page ad?
Thanks!