whats a good trial to rebill conversion rate?

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  • Bucho
    Confirmed User
    • May 2003
    • 578
    #1

    whats a good trial to rebill conversion rate?

    i havent been doing this for some years now, but ive been picking up on a few paysites lately, and would like to know what the going rate is now?

    Mine is 72.31% - but only based on 47 members...so it might be to early for the numbers to be valid.
    Last edited by Bucho; 05-14-2004, 10:51 PM.
    ICQ: 4646141
    Tags: None
    • riosluts
      Confirmed User
      • Sep 2003
      • 5250
      #2
      giving this thread a bump. seems to be down almost at the bottom of the page. interesting question and I was wondering the exact same thing

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        • TheDoc
          Too lazy to set a custom title
          • Jul 2001
          • 13827
          #3
          Industry average is 15-20%..
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          It's all disambiguation

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            • TheDoc
              Too lazy to set a custom title
              • Jul 2001
              • 13827
              #4
              Paysites that get updated often see 30%...

              Some sites still doing 35-40% but that is pretty rare.
              ~TheDoc - ICQ7765825
              It's all disambiguation

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                • riosluts
                  Confirmed User
                  • Sep 2003
                  • 5250
                  #5
                  Originally posted by TheDoc
                  Paysites that get updated often see 30%...

                  Some sites still doing 35-40% but that is pretty rare.

                  is that trial > rebill or does that include also a $30 monthly member ship > rebill

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                        • TheDoc
                          Too lazy to set a custom title
                          • Jul 2001
                          • 13827
                          #7
                          Originally posted by riosluts
                          is that trial > rebill or does that include also a $30 monthly member ship > rebill
                          That is trial memberships that convert to full month memberships.
                          ~TheDoc - ICQ7765825
                          It's all disambiguation

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                            • Bucho
                              Confirmed User
                              • May 2003
                              • 578
                              #8
                              Originally posted by TheDoc
                              Paysites that get updated often see 30%...

                              Some sites still doing 35-40% but that is pretty rare.
                              then i can expect the rate to drop a bit i guess?

                              Would you think that 47 members is enough for the numbers to be valid?
                              Actually thats 65trials converted to 47 rebills...
                              Last edited by Bucho; 05-15-2004, 12:28 AM.
                              ICQ: 4646141

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                                • Donnie Gangsta
                                  Confirmed User
                                  • Mar 2002
                                  • 1104
                                  #9
                                  depends somewhat on your conversion price but not very much... 20-40% is average. I would say paid trials to 30-40% and free trials 20-30%.

                                  47 probably isn't enough to get an accurate estimate -- you will know after about 500-1000 sales.

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                                    • Bucho
                                      Confirmed User
                                      • May 2003
                                      • 578
                                      #10
                                      Originally posted by Donnie Gangsta
                                      depends somewhat on your conversion price but not very much... 20-40% is average. I would say paid trials to 30-40% and free trials 20-30%.

                                      47 probably isn't enough to get an accurate estimate -- you will know after about 500-1000 sales.
                                      I guess this is also a question of prices, right?
                                      This site is at $2.95/39.95...I wonder if it would be even higher if i lowered the rebill price a bit..

                                      ok - thanks for the input, im only getting a few new members/day, so it will take me ages to get accurate numbers i guess

                                      anyway, thanks guys - you answered my question
                                      Last edited by Bucho; 05-15-2004, 12:35 AM.
                                      ICQ: 4646141

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                                        • Alex Xe
                                          #11
                                          30% it is very good.
                                          40% - you have very original content and niche members.

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                                            • Corleone
                                              C.R.E.A.M
                                              • Apr 2003
                                              • 15262
                                              #12
                                              Originally posted by Bucho
                                              I guess this is also a question of prices, right?
                                              This site is at $2.95/39.95...I wonder if it would be even higher if i lowered the rebill price a bit..

                                              ok - thanks for the input, im only getting a few new members/day, so it will take me ages to get accurate numbers i guess

                                              anyway, thanks guys - you answered my question
                                              2,95/39,95 is a big difference ;)
                                              i'm on 4,95 / 19,95 ..works great for me

                                              30-40% is average

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                                                • Bucho
                                                  Confirmed User
                                                  • May 2003
                                                  • 578
                                                  #13
                                                  Originally posted by Alex Xe
                                                  30% it is very good.
                                                  40% - you have very original content and niche members.
                                                  my content isnt original or exclusive at all - so I guess that Im just lucky here...or perhaps it will drop significantly when i get more members.
                                                  ICQ: 4646141

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                                                    • James White
                                                      Confirmed User
                                                      • Apr 2004
                                                      • 1405
                                                      #14
                                                      how long have your site(s) been online?
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                                                        • Bucho
                                                          Confirmed User
                                                          • May 2003
                                                          • 578
                                                          #15
                                                          Originally posted by James White
                                                          how long have your site(s) been online?
                                                          the site in question has been online for a while, but the first members came in a few months ago...so, I dont really have any second month retention rate stats on the members.
                                                          ICQ: 4646141

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                                                            • Donnie Gangsta
                                                              Confirmed User
                                                              • Mar 2002
                                                              • 1104
                                                              #16
                                                              Originally posted by Corleone
                                                              2,95/39,95 is a big difference ;)
                                                              i'm on 4,95 / 19,95 ..works great for me

                                                              30-40% is average
                                                              I do 4.95 / 39.95 and it converted only a little less than 19.95 conversions when I tried them. 19.95 would have to convert twice as well for it to be the same amount of money. even $1 makes a huge difference in money when you're talking about thousand of members..

                                                              So what if you are at 50% with 19.95 when you could be at 30% with twice the $.. that's all I was thinking.. I guess you could argue that the 19.95 members might retain more but again they'd have to retain twice as long as 39.95 for it to be worth it to charge less.. but then again you might get more joins on the front end

                                                              man.. this numbers game..

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                                                                • TheDoc
                                                                  Too lazy to set a custom title
                                                                  • Jul 2001
                                                                  • 13827
                                                                  #17
                                                                  Originally posted by Bucho
                                                                  then i can expect the rate to drop a bit i guess?

                                                                  Would you think that 47 members is enough for the numbers to be valid?
                                                                  Actually thats 65trials converted to 47 rebills...
                                                                  65 trials isn't enough to really test it.. I have weeks where the numbers are amazing and then the next week they look like shit.

                                                                  I give myself 3 months of joins daily to be able really test the numbers.

                                                                  I'm sure it will drop, very very few people hold that high of a trial to convert these days. Most are lucky to hit 35% these days.

                                                                  Super niches seem to do better though with trial to converts. Good cartoon, trany, etc.. type sites that update normally have good trial to conversion because they are rare and hard to find good sites with those niches for the people looking for it.
                                                                  Last edited by TheDoc; 05-15-2004, 02:08 AM.
                                                                  ~TheDoc - ICQ7765825
                                                                  It's all disambiguation

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                                                                    • Bucho
                                                                      Confirmed User
                                                                      • May 2003
                                                                      • 578
                                                                      #18
                                                                      Originally posted by TheDoc
                                                                      65 trials isn't enough to really test it.. I have weeks where the numbers are amazing and then the next week they look like shit.

                                                                      I give myself 3 months of joins daily to be able really test the numbers.

                                                                      I'm sure it will drop, very very few people hold that high of a trial to convert these days. Most are lucky to hit 35% these days.

                                                                      Super niches seem to do better though with trial to converts. Good cartoon, trany, etc.. type sites that update normally have good trial to conversion because they are rare and hard to find good sites with those niches for the people looking for it.
                                                                      ok
                                                                      Ill just enjoy it while it lasts then
                                                                      ICQ: 4646141

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