Perhaps it just needs a logo makeover (again.) Seems too ordinary for a service like yours. Maybe have a logo contest on gfy... I've seen some amazing stuff churned out for under $100, and some "knockouts" when the contests were higher. otherwise the design is clean and simple. also, consider adding more info (another page) regarding "security" of the asset being pawned. I know you've explained it well to us, but some people just need to see it on the site, perhaps deserving it's own button/link/page.
also, when I logged in, I didn't see any domains for sale in the store, yet the site says there are domains for sale in the store... maybe you should add some of your own just to make prospective customers feel like others are using your service... or wait.. would that work against you?

hmm...
btw, why'd you leave me hanging?

it was your idea, not mine. LOL.
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