I am a steel guy, I have 2 rolexes and a Panerai.
Explorer II in white - my b-day present to myself at 25
Platinum yachtmaster with platinum face as well - my bday present to myself at 30
The Panerais are sick too, I got the Luminor GMT collectors one with the orange band and I love it.
http://www.panerai.com/s_home.xpd
I am not a diamond or gold guy, I think that is just overkill.
The reason I buy rolexes is that because I can attitude, coming up I had nothing and looked at rolexes as unreachable so it is I guess I can admit an immature pat on the pat for myself that I have stepped up.
I encourage you all to get a Panerai though, great tradition of watchmakers and a great watch.