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very subtle flash is the way to go, don't overdo it at all...
my personal preference is when companies (mainstream and adult) work the flash into their pages in a way that isn't intrusive or flashy (no pun intended)....an even amount of flash and html to the point where it looks so sweet, but doesn't take a year to load if you have a slower connection
I love when people use flash sporadically (sp?) throught the page and not just one one header or graphic....but if you use it like that it must be an even amount or make the page balanced with the flash and html
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