Originally Posted by Kimmykim

Why sell just the encodings when you can sell the whole package? Most program owners don't have the time or the inclination to go to 50 studios, work out deals, cut them back 50 checks each month, try to stay on top of what product is selling, what product is not, what product has clear 2257 issues, what product doesn't and the list goes on. That would pretty much require a full time in house person to manage, so after the licensing fees and paying affiliates and all the other costs, you'd be adding another minimum 40k a year (the least I can see someone getting paid) to your expenses.