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After staring at skillfull's sig for about 5 minutes, I'm finally getting around to answering you.
If you have a solid members area, with a good coming soon section, there's a definite possibility this guy will buy the month membership.
That's the game ultimately. Provide your members with enough quality content that they don't want to leave.
Only sites with an inferior members area would be have to be dishonest to increase conversions.
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