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They are now one of those companies that are only known by the people like yourself
how gives a shit. What company if given the choice would not want to be a household
name. Coke and Pepsi spend millions and would give a left nut, you don't see them trying to have people call it soda when they talk .Nor are they afraid that by use of the name it will become a common term My grand mother for years called her refrigerator the Frigidaire.
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