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It could be the type of load balancing. If its bouncing from server to server on each request the sessions might not be saved unless you are nfs mounting the session dir. However if the sessions are sticky, where the user gets assigned to a server then it could just be your code. It really depends on how your signups are processed and such, if you are dropping sales its one of the two issues, just means you need to take time to go through the code to learn the nuts and bolts and get it to work with a load balanced setup.
I have learned that there are not many hosts out there that know how to do load balancing. I host at CyberWurx and they have become pretty good with load balancing on our setup. You definitely need a good host and a good programmer to work it all out and get it streamlined.
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