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I can't remember any numbers on just signups but I use to get about $200 per *depositor* for a sportsbook AND casino site back in about 2002. I think industry average was about $100-$150. I couldn't tell you how things have changed since then.
Also depends if the book is catering to squares or not like we did... our minimum $5 / maximum $3k bet is a lot different than the sites that can handle $100k bets.
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