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Old 01-01-2005, 06:36 AM  
bigdog
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Join Date: Jul 2001
Posts: 6,964
Quote:
Originally Posted by Donnie Gangsta
don't know if it really matters.. it's pretty late so this thread is probably going to die.. 2-3 mo's is where it's at for me as well.. i've talked to a lot of people and they are the same.. this poll says it all...

my take is that the exclusive content with HOT girls only matters on the front end.. hot girls definitely convert better than ugly girls.. I know some people get so used to looking at porn that they don't realize that from the surfer's perspective, hot girls matter a lot.. when I look at girls, unless I'm 'trying' to think like a surfer, I just see some naked chick like tens of thousands of others i've seen..

no avg joe porn surfer is going to pay $40/mo for something... they only do it because they forget.... sure you could charge less and retain maybe a bit longer.. say charge $20 and retain 5 months.. what the fuck is the point? it works out to the same $.. only real benefit to lowering the membership price is lowering CB rate..

for really good quality sites, there is the fact that the surfers will remember the sites and join at a later date (after they're horny again).. only if the sites are very memorable.

but basically, I think no matter what you do it's 2.5 mo's.. you make the profit off mailing them over and over getting them to join again after they cancel, off up sales (especially from email) and off exits.. although once you get a shitload of members regardless of if 2.5 months is the average you WILL have people sign up that NEVER cancel. If you're getting 500 joins/day and 1% stays forever, that is still acquiring 150 members/mo that will never go away until their card expires.. (and after a yr that is $75k/mo, which isn't bad). I think this is where programs make their money im my experience and opinion..
good post, In the past i have come across a couple of sites that had exclusive looking content on the frontend, but none of that content in the members area
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