Take the top 10 spots for all major keywords and put up their own sites?
It's their own search engine they built it they can do what they want with it. I'm sure thousands of people who make a living by se traffic would be upset but who cares? Its all about giving the surfer what they want. But I'm sure word of them fucking over all those webmasters would kill their reputation. Still sounds like a huge amount of money can be made doing that.