Originally Posted by traffic addict

If a free user haven't paid for a long period, and we think that he is not paying due to the fact that the first transaction is $25. We might offer him the $10 option.
We don't offer this to everyone, only to a few free members up to now, and some of them had converted to paying members.

We are testing payment and other stuff all the time, and looking to get the best convert rate out of this system