Pornographic "spam" e-mail will have to contain a warning on the subject line so Internet users can easily filter it out, the Federal Trade Commission said Tuesday.
Starting May 19, sexually explicit e-mail will have to bear a label reading "SEXUALLY-EXPLICIT:" and the messages themselves will not be allowed to contain graphic material, the FTC said.
Like other e-mail marketers, they will also have to include their postal address and an easy way for recipients to opt out of future mailings.
Marketers will not be allowed to use explicit phrases in the subject line, the FTC said.
http://www.forbes.com/markets/newswi...tr1330562.html
It doesn't say what will happen if companies don't follow the new rules.
Starting May 19, sexually explicit e-mail will have to bear a label reading "SEXUALLY-EXPLICIT:" and the messages themselves will not be allowed to contain graphic material, the FTC said.
Like other e-mail marketers, they will also have to include their postal address and an easy way for recipients to opt out of future mailings.
Marketers will not be allowed to use explicit phrases in the subject line, the FTC said.
http://www.forbes.com/markets/newswi...tr1330562.html
It doesn't say what will happen if companies don't follow the new rules.
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