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Old 12-22-2004, 07:37 PM  
BrettJ
ol' timer
 
Industry Role:
Join Date: Jan 2001
Location: Seattle WA
Posts: 4,715
Still a great expierence in all... even if the company was full of questionable (to say the least) business people.

The network had over 20 million impressions a day, which was hot shit back then. 300k people moved through it's search engine and 1.8-2.6 million people were exposed to their splash pages. Taught us a lot about how to manipulate traffic. Not all of which is relevant now, but definately locked tim and i into a mode of analyzing stats and tweaking creatives.

Getting a slightly higher click through ratio can mean a 20% increase in revenue and have an exponential effect on profit
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