12-17-2004, 05:21 PM
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Confirmed User
Join Date: Jul 2001
Posts: 6,964
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Quote:
Originally posted by 49thParallel
O.k. I'm not immune to flattery..so here is some more...
Unless you are the OWNER of a large program, do NOT bid on general terms, like Milf, sex, bukkake, and so on. I guarantee, you won't make your money back.
So, why can the big boys do this. Really, it's simple. Say they pay you $40 for a sign-up. That means you have to spend less then $40 to make the sale, or you are in the red. On the other hand, you can be rest assured that if a program pays you $40, they are making probably 3 times that, through rebills. And with the shadier programs, even more, through tricky trials and cross-sells. They can afford to throw more money into getting a sale. You can't.
So, what should you bid on. Again, using programs like Wordtracker and Adwords Equalizer find variations and combinations on these words. An example might be instead of milf, use "Milf Cruiser". You are competing against 5 other bidders, plus I can guarantee the surfers who know enough to enter "Milf Cruiser" isntead of just Milf, are 100's of times more sure of what they are looking for. So, you are reaching a much higher targeted "Customer" at a lower cost, and with much less competition.
To put it in simplier terms, "It's not the quantity of clicks that matters, it's the quality.
Next...if anyone wants it....more Adword specific advice
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do you really think programs are making $120 on sales and only paying out $40 ? |
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