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49thParallel · 12-17-2004, 02:11 PM

O.K. a few more tips....

I do mainly mainstream advertising, so chances are pretty good that no one will step on my toes. And, I'm going to pepper this reply with affiliate codes for the tools I use and swear by, so I might even make a buck or two.

My first plug is an aBook by Perry Marshall, a respected expert in the adwords field. Even for seasoned SEO veterans, he will definately give you some valuable pointers. Adwords is a tough game. If you fail at the start, it makes it much harder to keep google from disabling your keywords in the future. And, it's also easy to burn through money with bids that are to high or for ineffective keywords. Even if you are just testing the waters, thisAdwords eBook is a must have and is very well written.

Now for some Free pointers.

First, to use a cliche, think outside the box.

Say you wanted to bid for "out personals". Now, if you are like most people you will bid for exactly that term, "out personals". Now, let me tell you why that is the wrong approach. Do your own search for out personals on Goggle. You will see 8 Adword responses. Plus, refresh your page a few times. You will see the ads will change, which means their are a lot more then 8 advertisers competing for this phrase. Plus, at the time when I did the search, there were also 3 out of the 8 with the term Out Personals in their heading. Again, competition that will bury you. To compete with them you need both a high Click Thru Rate and a high Cost Per click.

Now, enter the term "outpersonals". Guess what, only 3 people are bidding on this one. You are still getting highly targeted customers looking for your niche and you can get in at a much cheaper bid.

Bet you are saying, yah, but I bet Out Personals gets more hits then Outpersonals. Nope, you are wrong... Out Personals gets 70 request per day while Outpersonals is looked up approx. 723 times a day. So, not only are you getting an inheritently cheaper cost per click, you will be getting more qualified traffic.

Now, you are probably asking, where did I get the clickthru numbers.... with the absolutely critical tool Wordtracker. Whether you are using adwords or any type of Search Engine Optimization...this service is crucial.

Wordtracker will provide you with not only impressions for each keyword, but also provide a ton of keyword combinations and variations that you may not have thought of.

Another tool that I use extensively is Adword Equalizer. I could just use it alone, instead of wordtracker, but the one downfall of Adword Equalizer is that it uses Overture for it's initial search data. I find Overture's search data to be notoriously inaccurate. So, I often use wordtracker to fine tune the numbers and get a realistic search count. That said, Adword Equalizer saves hours and hours of work, and gives insight that you won't find anywhere else.

Anyone want more...

12-17-2004, 02:11 PM
49thParallel So Fucking Banned Join Date: Jul 2002 Posts: 1,197	O.K. a few more tips.... I do mainly mainstream advertising, so chances are pretty good that no one will step on my toes. And, I'm going to pepper this reply with affiliate codes for the tools I use and swear by, so I might even make a buck or two. My first plug is an aBook by Perry Marshall, a respected expert in the adwords field. Even for seasoned SEO veterans, he will definately give you some valuable pointers. Adwords is a tough game. If you fail at the start, it makes it much harder to keep google from disabling your keywords in the future. And, it's also easy to burn through money with bids that are to high or for ineffective keywords. Even if you are just testing the waters, thisAdwords eBook is a must have and is very well written. Now for some Free pointers. First, to use a cliche, think outside the box. Say you wanted to bid for "out personals". Now, if you are like most people you will bid for exactly that term, "out personals". Now, let me tell you why that is the wrong approach. Do your own search for out personals on Goggle. You will see 8 Adword responses. Plus, refresh your page a few times. You will see the ads will change, which means their are a lot more then 8 advertisers competing for this phrase. Plus, at the time when I did the search, there were also 3 out of the 8 with the term Out Personals in their heading. Again, competition that will bury you. To compete with them you need both a high Click Thru Rate and a high Cost Per click. Now, enter the term "outpersonals". Guess what, only 3 people are bidding on this one. You are still getting highly targeted customers looking for your niche and you can get in at a much cheaper bid. Bet you are saying, yah, but I bet Out Personals gets more hits then Outpersonals. Nope, you are wrong... Out Personals gets 70 request per day while Outpersonals is looked up approx. 723 times a day. So, not only are you getting an inheritently cheaper cost per click, you will be getting more qualified traffic. Now, you are probably asking, where did I get the clickthru numbers.... with the absolutely critical tool Wordtracker. Whether you are using adwords or any type of Search Engine Optimization...this service is crucial. Wordtracker will provide you with not only impressions for each keyword, but also provide a ton of keyword combinations and variations that you may not have thought of. Another tool that I use extensively is Adword Equalizer. I could just use it alone, instead of wordtracker, but the one downfall of Adword Equalizer is that it uses Overture for it's initial search data. I find Overture's search data to be notoriously inaccurate. So, I often use wordtracker to fine tune the numbers and get a realistic search count. That said, Adword Equalizer saves hours and hours of work, and gives insight that you won't find anywhere else. Anyone want more... Last edited by 49thParallel; 12-17-2004 at 02:15 PM..