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Old 12-14-2004, 08:51 AM  
BVF
Black Vagina Finder
 
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Join Date: Jan 2002
Location: The Midwest
Posts: 13,975
yes....signup rates are better when you drop trials. I used to have a 9.95 trial price that members would abuse because they would just sign up for the trial once a month. Plus back then I had a 25% conversion from trial to full.

But now that I don't offer trials, the conversion rate (first rebill) is 35%. ...

And since I keep my price point low (19.95) those same members that would abuse the 9.95 trials will still come back every once in awhile and buy the 19.95 membership.

I'll never offer a trial again in my life.
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