Quote:
Originally posted by AdultNex
The ROI is better... Even with less click-throughs, you are still faring with a better conversion ratio.
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Quote:
Originally posted by Project-Shadow
Mr Joe Surfer who has no intention of signing up to anything will randomly click at anything he see's hoping to get off..
Someone who is actually looking for something will search through links and you'll get someone who knows what he's looking for. Hopefully you'll give it to him and get your signup.
Quality over Quantity.
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But when your bid is low, you risk getting your campaign frozen because of a too small CTR, like 0.4%.