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Originally posted by Driven
...Do we se sponsor programs dieing off every month? NOPE, we see most of them growing and building more sites, more content and free hosting now available to all affilates. Being a sponsor isn't easy right now as it requires that you do everything under the sun for the affilate and pay them 90% of the money thats made...
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You don't see sponsors dieing off every month, but you do see sponsors' programs dieing off every month. And most of the sites you see the long-established sponsors building don't represent growth at all. Their purpose is solely to try to rekindle some interest among affiliates and surfers.
Like a post to which I responded earlier, yours is contradicting itself. If the growth you describe were indeed going on, established sponsors wouldn't need to be doing "everything under the sun for the affiliate". The reality is that when some well-known programs started publishing their top earners recently, many people were shocked at how low the numbers were. Nor let's forget that many of the "bonus" features which have appeared in the last couple of years are ultimately more effective as traffic control measures than as benefits for affiliates.
The only thing I will agree with is that being a sponsor now isn't easy, at least if you are trying to build a program backed by solid sites which don't jerk around either affiliates or surfers. You have to convince surfers you aren't another waste of money and affiliates they can earn more even if the payouts are lower. You have to know you aren't going to get rich quick, which is presumably the main reason most keep going the "traditional" route. Most newcomers will fail, but at least they can dream of their first Lambo in six months...