Originally posted by TheDoc You show me a site doing 6+ months retention with less content.
yep you are definitely right! with the kind of updates and amount of content you are talking about here I would not be surprised to see 6 month retention that would be one hell of a paysite!
Paysite retention breaks down into 3 categories to start with.
trial to converts
short term retention
long term retention
Trial to convert average currently in this business is an amazing 22%, but it can be as high as 60ish% if you got the skillz. Many sites do come in around 28-30% though.
Short term happens two ways. with trials and without. With trials the average is about .8-1.1 months without 2.6-3.1 months. 3.1 is a pretty solid site.
Long term retention is after the site has been open a year. Most sites are lucky to see a 6 month long term retention. Hell, I only know of a few that would even dream of coming close to that.
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I have seen sites that have a pretty good amount of good conent, nice updates, but have lots of toys like top models, rankings, etc.. That are still lucky to push 3 month retention.
Sites like atkingdom and a good handful of others, i'm sure push the 6 month mark and go over, but if you look at the sites they have that much content and update like mad.
Originally posted by TheDoc 6 month average rebills? Holy crap.. Hmm..
Well...
I would say 500,000+ high quality niche related pictures
30,000+ videos, mpeg and wmv format and ziped
All exclusive, no online content purchase crap.
A good chunk of live shows, stories, games, etc.. About $10k a month in leased shit.
Update 2-5 times a day with pictures and/or videos.
$19.95 a month, no trials.
It would be one fucking expensive site
updates once a day(7 days a week), nowhere near 500 thou pics, and is priced @ 30 day membership - $34.95 90 day membership - $74.95 recurring, pay out 60%..i seen what's inside, it has bondage,femodm,nylons,legs,girl fighting, and some othe r shit.. can't say retains longer than 6 months becasue i'v only been pushing it for about 4 months now, and sufers not scared to buy a 90 days pop, and no it's not spam, Yet
updates once a day(7 days a week), nowhere near 500 thou pics, and is priced @ 30 day membership - $34.95 90 day membership - $74.95 recurring, pay out 60%..i seen what's inside, it has bondage,femodm,nylons,legs,girl fighting, and some othe r shit.. can't say retains longer than 6 months becasue i'v only been pushing it for about 4 months now, and sufers not scared to buy a 90 days pop, and no it's not spam, Yet
Super niche sites always retain good as long as the content is solid and the site updates. Just harder to get huge amounts of traffic to those niche sites.
I know of a few BDSM sites that are doing amazing numbers, but the content is unique and it gets updated often..
If you can drive the traffic, super niche sites are always the way to go.
Originally posted by TheDoc
Short term happens two ways. with trials and without. With trials the average is about .8-1.1 months without 2.6-3.1 months. 3.1 is a pretty solid site.
but which would you say gets more sales? and more money in the end?
doing trial and getting .8-1.1 or no trial and getting 2.6-3.1
to me these numbers look like wihtout trial by far would make more money but I don't see that happening
but which would you say gets more sales? and more money in the end?
doing trial and getting .8-1.1 or no trial and getting 2.6-3.1
to me these numbers look like wihtout trial by far would make more money but I don't see that happening
That depends on what you convert the site at. If you convert the site WAY better with trials than full month, and the trials convert over then yes, you would make more with trials.
For the most part, as long as the site is priced good enough the full months will make you more money.
Those sites have a very large amount of content. 600 girls, new photos and video SERIES daily.. Lots of updates and lots of content.. Always makes up the retention numbers.
That depends on what you convert the site at. If you convert the site WAY better with trials than full month, and the trials convert over then yes, you would make more with trials.
For the most part, as long as the site is priced good enough the full months will make you more money.
but then why do nastydollar sites do trials?
I mean they give you access to all of their sites and update 3 times a week and their content is superb so I don't see a reason why they do trials then?
how about an example with numbers of where doing trials would be better and where doing full-month would be better
So you join one site and as a member you get loaded down with a huge amount of content and many updates weekly across the sites.
So the trials allow them to get more sign-ups in the door. I would guess that the trial to converts are up around 35%. Better converts also = more webmaster traffic which brings more traffic to the exits.
Earning the most amount of money possible from trials is about volume, even more so on flat rate program. The % of profit is smaller but when you do 1000+ sign-ups a day, that $ amount is rather large.
Underserved niche.
Understanding of the niche.
First into the niche, to build brand name and customer loyalty.
Total custom content.
Targetted marketing to an audience totally into the niche (as opposed to marketing to a wider, "porn surfer" audience).
No trial memberships.
24/7, responsive customer service.
On my personal flagship site:
- 3% of members are in their fourth or fifth year.
- almost 15% of members are in their second or third year.
overall, retention is 50%+, but more than 50% of new joins are from old members coming back after 1-6 months "off" while they wait for updates to accumulate.
Originally posted by TheDoc Trial to convert average currently in this business is an amazing 22%, but it can be as high as 60ish% if you got the skillz. Many sites do come in around 28-30% though.
Short term happens two ways. with trials and without. With trials the average is about .8-1.1 months without 2.6-3.1 months. 3.1 is a pretty solid site.
Just curious.. where exactly did you get these numbers from? The numbers I know are bit different than yours but good thing is according to your numbers someone I know doing very good
Originally posted by TheDoc Earning the most amount of money possible from trials is about volume, even more so on flat rate program. The % of profit is smaller but when you do 1000+ sign-ups a day, that $ amount is rather large.
true that. if you have plenty of content and daily updates i'd say offer trial that way you get the members that'd otherwise signup for 1 month anyways plus the ones that'd be too cheap to signup for 1 month or would be too skeptical about signing up for 1 month cos they know many sites don't offer trials only cos those sites just don't have nuff content to retain trials therefore it could just be another one of those traps. Also, a good volume of trials could make you good money too
Originally posted by MikeSmoke
On my personal flagship site:
- 3% of members are in their fourth or fifth year.
- almost 15% of members are in their second or third year.
overall, retention is 50%+, but more than 50% of new joins are from old members coming back after 1-6 months "off" while they wait for updates to accumulate.
Out of a memberbase it is pretty safe to say 2% of the people will forget about the membership, never notice it, and/or like it stay on. That is where you get the 3% from.
The 15% is pretty high, good job
50% retention month to month is average, the rejoining of old members at that rate is nice though
Originally posted by seven
Just curious.. where exactly did you get these numbers from? The numbers I know are bit different than yours but good thing is according to your numbers someone I know doing very good
The numbers I have are average for the industry from the processors.
Out of a memberbase it is pretty safe to say 2% of the people will forget about the membership, never notice it, and/or like it stay on. That is where you get the 3% from.
The 15% is pretty high, good job
50% retention month to month is average, the rejoining of old members at that rate is nice though
Thanks
It's true, that people can forget about the membership for a year or two. Not for five years, though, at least in my experience (and I do have about ten totally separate - that is, not sharing backends or anything else - paysites to compare numbers with).
The month to month is 50% PLUS...i didn't specify exact numbers, since it varies quite a bit, anywhere from 50% to 75% during the course of a given year, so I just said 50%+ to indicate I was relatively happy with it.
But my point wasn't to brag or compare with other sites, it was just to say that well-above-average results are possible, IF you don't target "average" niches (can anyone say "teen"?) and you don't use "average" methods (lots of plug-ins and overused content, depending on TGP or brokered traffic, etc.) - and are prepared to put in the money (content) and effort (customer service and building relationships with your customers).
500 000 pics and 30 000 movies EXCLUSIVE.
who has this? this is just BS. ignore
ATkingdom has this, and a good handfull of other sites. Maybe not the 30k movies but it sure comes close and has over 500k pictures. They had 100's of pictures/videos daily.
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