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Plus, I would add, not everyone is a pro at all things. While a traffic seller may know the "traffic selling" business, they don't necessarily know how to convert the traffic into sales.
And if traffic is highly targeted, it can be worth alot more then $50 per thousand. I will pay 20 cents per bid or higher for some of my PPC words...which, for the math impaired, translates to $200+ per 1,000.
But, that said, most of the traffic the brokers have to sell is not anywhere near as valuable...so $5 to $10 per thousand is really all it's worth. And, with the right offers, that's what I will buy.
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