Yahoo told me that WiredGuy doesn't want me to know this. 
***
Dear Yahoo! Search Marketing Advertiser,
Have you ever wondered what you could be doing differently to make your Pay Per Click campaigns more successful? It's not unusual for
successful advertisers to get back 2 - 4 times their marketing investment in increased sales. That's not what you're getting? Never fear -
help is at hand.
Yahoo! Search Marketing is now offering a comprehensive workshop to teach YOU all of the secrets that successful advertisers already know.
And if you click here https://www.regonline.com/93870 you may still be able to get in on these sessions while there are still a few seats
available.
In this unbiased program advertisers like you will learn how to get more out of their Yahoo! Search Marketing campaign - from the
fundamentals to those insider tips and tricks that your competition doesn't want you to know. Just a few simple tweaks to your campaign can
increase your return significantly, and may be the difference between whether you make money or whether you don't.
When you join them, you too will learn - from a former Yahoo! Search Marketing Senior Director - what it takes to compete and prosper in
an increasingly competitive Pay Per Click marketplace.
Among the topics covered in the workshop are:
Session A (Morning)
Keyword Generation - Strategies for identifying keywords that sell, which keywords to use, what to stay away from and how many you really
need for your business
Writing Effective Titles and Descriptions - Tips for creating search listings that get results. Writing for Overture versus writing for
other search engines, effective copywriting guidelines
What are the editors looking for to approve your listings?
Campaign Management - How to make sure false clicks aren't killing you. How much time should you spend managing your campaign, tools to
make campaign management easier, and getting the most out of your account
Tracking Your Results - How to tell if it's working and what to do if it's not. What to test, what to track and how to get results that
work for your bottom line
Session B (Afternoon)
Landing Pages That Work - Sending customers to the home page is like dropping them off at the curb, but where should you send them? Which
pages are most effective and deliver higher conversions?
Advanced Bidding Tactics - How to bid like a pro, lower your price per click, annihilate the competition and get more sales
Successful Advertiser Case Studies - What do the big guys do differently and how can you adapt their strategies to get the most from your
campaign?
Other Yahoo! Search Marketing Products - Now that you've mastered Pay Per Click, what's next?
Here's what previous attendees had to say about their experience after attending these workshops:
"As soon as I started using the tips I learned at the workshop, traffic to my Web site jumped and my sales went up too. The workshop was
well worth my time." Sandi Webb, Owner, OldCroneStitchery.com
"This was very good content, especially the section on generating keywords. It opened my eyes to a wide range of relevant keywords I'd
never thought of, as well as helped me recognize how keyword targeting can be used to attract a very specific audience." Mona Piontkowshi,
Executive Vice President, SeminarInformation.com
"If you think this seminar is simply a way for Yahoo! Search Marketing to get you to spend more money, consider this: Within the first 24
hours of the seminar, I had reduced my costs by 50% and I increased my click though rates. Now, of course, I am spending more with Yahoo!
Search Marketing than I ever did. Because it's worth it and I now KNOW it's worth it." Kevin Hill, Vice President/Webmaster/IT Head,
Toolup.com
"The workshop manual alone was worth the money. That's the best manual I ever received for an Internet workshop." Ram Silverman, Vice
President, GoldenTickets.com
Please join us for:
Secrets of Successful Yahoo! Search Marketing Advertisers"
Wednesday, June 14th
Marriott Suites Midtown Hotel - Atlanta
The costs for the workshop are:
Session A (Morning) Only - $199/Session B (Afternoon) Only - $199<BR>Both Session A and B (All Day) - $348 ($50 dollar saving)
Sign up by Friday, June 8th and receive a $50 credit to your Yahoo! Search Marketing account. This reduces the cost of the all day
workshop to $299 or a single session cost to $149.
If you agree that Search Engine Advertising has irreversibly changed your marketing strategy, and you want to learn how your company can
benefit, I urge you to click here: https://www.regonline.com/93870 for complete course details or to sign up now. Registration for this
workshop will close out shortly, and once that happens, no further attendees can be accepted.
We hope you'll join us for this informative workshop designed to help you build your business.
Sincerely,
Your Partners at Yahoo! Search Marketing
https//www.regonline.com/93870
P.S. Remember to respond by Friday, June 8th to reserve your seat and receive your $50 credit!
P.P.S. This workshop is NOT a Sales Pitch. It is designed to help you maximize your Yahoo! Search Marketing campaign in a way that fits
your budget and addresses your marketing needs. Yahoo! Search Marketing is sponsoring these workshops as an investment in its relationship
with its advertisers. We encourage you to take advantage of this offer.
Due to resource limitations these sessions are typically only offered once per year in each city and are only offered in select cities
across the US.
Invitation limited to addressee of this e-mail and employees of the addressee's company and is otherwise non-transferable. $50 credit
limited to one attendee per company. Standard account minimums apply. Offer ends June 8, 2006. Cancellations received after June 8, 2006
will not be entitled to a refund. If for any reason the links in this email do not work please register at: http://www.regonline.com/93870
If you are unable to attend this workshop but would like to see a list of all future Advertiser Workshops you may do so here:
http://searchmarketing.yahoo.com/rc/srch/evts.php
Yahoo! Search Marketing 2006. All rights reserved. Yahoo! Search Marketing is located at 74 N Pasadena Avenue, 3rd Floor, Pasadena, CA
91103
You received this email because you asked for information about Yahoo! Search Marketing. Please do not reply to this email to unsubscribe.
If you do not want to receive further mailings from Yahoo! Search Marketing, unsubscribe by going to:
http://email.yahoosearchmarketing.co...reference1.php
For more information about how Yahoo! Search Marketing uses your information, please see the Privacy Policy at http://privacy.yahoo.com/us/
***
Dear Yahoo! Search Marketing Advertiser,
Have you ever wondered what you could be doing differently to make your Pay Per Click campaigns more successful? It's not unusual for
successful advertisers to get back 2 - 4 times their marketing investment in increased sales. That's not what you're getting? Never fear -
help is at hand.
Yahoo! Search Marketing is now offering a comprehensive workshop to teach YOU all of the secrets that successful advertisers already know.
And if you click here https://www.regonline.com/93870 you may still be able to get in on these sessions while there are still a few seats
available.
In this unbiased program advertisers like you will learn how to get more out of their Yahoo! Search Marketing campaign - from the
fundamentals to those insider tips and tricks that your competition doesn't want you to know. Just a few simple tweaks to your campaign can
increase your return significantly, and may be the difference between whether you make money or whether you don't.
When you join them, you too will learn - from a former Yahoo! Search Marketing Senior Director - what it takes to compete and prosper in
an increasingly competitive Pay Per Click marketplace.
Among the topics covered in the workshop are:
Session A (Morning)
Keyword Generation - Strategies for identifying keywords that sell, which keywords to use, what to stay away from and how many you really
need for your business
Writing Effective Titles and Descriptions - Tips for creating search listings that get results. Writing for Overture versus writing for
other search engines, effective copywriting guidelines
What are the editors looking for to approve your listings?
Campaign Management - How to make sure false clicks aren't killing you. How much time should you spend managing your campaign, tools to
make campaign management easier, and getting the most out of your account
Tracking Your Results - How to tell if it's working and what to do if it's not. What to test, what to track and how to get results that
work for your bottom line
Session B (Afternoon)
Landing Pages That Work - Sending customers to the home page is like dropping them off at the curb, but where should you send them? Which
pages are most effective and deliver higher conversions?
Advanced Bidding Tactics - How to bid like a pro, lower your price per click, annihilate the competition and get more sales
Successful Advertiser Case Studies - What do the big guys do differently and how can you adapt their strategies to get the most from your
campaign?
Other Yahoo! Search Marketing Products - Now that you've mastered Pay Per Click, what's next?
Here's what previous attendees had to say about their experience after attending these workshops:
"As soon as I started using the tips I learned at the workshop, traffic to my Web site jumped and my sales went up too. The workshop was
well worth my time." Sandi Webb, Owner, OldCroneStitchery.com
"This was very good content, especially the section on generating keywords. It opened my eyes to a wide range of relevant keywords I'd
never thought of, as well as helped me recognize how keyword targeting can be used to attract a very specific audience." Mona Piontkowshi,
Executive Vice President, SeminarInformation.com
"If you think this seminar is simply a way for Yahoo! Search Marketing to get you to spend more money, consider this: Within the first 24
hours of the seminar, I had reduced my costs by 50% and I increased my click though rates. Now, of course, I am spending more with Yahoo!
Search Marketing than I ever did. Because it's worth it and I now KNOW it's worth it." Kevin Hill, Vice President/Webmaster/IT Head,
Toolup.com
"The workshop manual alone was worth the money. That's the best manual I ever received for an Internet workshop." Ram Silverman, Vice
President, GoldenTickets.com
Please join us for:
Secrets of Successful Yahoo! Search Marketing Advertisers"
Wednesday, June 14th
Marriott Suites Midtown Hotel - Atlanta
The costs for the workshop are:
Session A (Morning) Only - $199/Session B (Afternoon) Only - $199<BR>Both Session A and B (All Day) - $348 ($50 dollar saving)
Sign up by Friday, June 8th and receive a $50 credit to your Yahoo! Search Marketing account. This reduces the cost of the all day
workshop to $299 or a single session cost to $149.
If you agree that Search Engine Advertising has irreversibly changed your marketing strategy, and you want to learn how your company can
benefit, I urge you to click here: https://www.regonline.com/93870 for complete course details or to sign up now. Registration for this
workshop will close out shortly, and once that happens, no further attendees can be accepted.
We hope you'll join us for this informative workshop designed to help you build your business.
Sincerely,
Your Partners at Yahoo! Search Marketing
https//www.regonline.com/93870
P.S. Remember to respond by Friday, June 8th to reserve your seat and receive your $50 credit!
P.P.S. This workshop is NOT a Sales Pitch. It is designed to help you maximize your Yahoo! Search Marketing campaign in a way that fits
your budget and addresses your marketing needs. Yahoo! Search Marketing is sponsoring these workshops as an investment in its relationship
with its advertisers. We encourage you to take advantage of this offer.
Due to resource limitations these sessions are typically only offered once per year in each city and are only offered in select cities
across the US.
Invitation limited to addressee of this e-mail and employees of the addressee's company and is otherwise non-transferable. $50 credit
limited to one attendee per company. Standard account minimums apply. Offer ends June 8, 2006. Cancellations received after June 8, 2006
will not be entitled to a refund. If for any reason the links in this email do not work please register at: http://www.regonline.com/93870
If you are unable to attend this workshop but would like to see a list of all future Advertiser Workshops you may do so here:
http://searchmarketing.yahoo.com/rc/srch/evts.php
Yahoo! Search Marketing 2006. All rights reserved. Yahoo! Search Marketing is located at 74 N Pasadena Avenue, 3rd Floor, Pasadena, CA
91103
You received this email because you asked for information about Yahoo! Search Marketing. Please do not reply to this email to unsubscribe.
If you do not want to receive further mailings from Yahoo! Search Marketing, unsubscribe by going to:
http://email.yahoosearchmarketing.co...reference1.php
For more information about how Yahoo! Search Marketing uses your information, please see the Privacy Policy at http://privacy.yahoo.com/us/
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