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I call BS. Full price memberships don't sell TWICE as well as trials. We have done EXTENSIVE testing on full price $24.95, $29.95 memberships and we have found that our new $1.95 3 day trials convert at least twice what $29.95 memberships do.
If what you say is true (an't its NOT true) then all programs would drop trials and use full memberships and double there sales and profit margins 200%. Paying $25-35 on 3 day trials an't easy but it increases sales BIG TIME! And can be done without shaving using software like NATS.
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