Index funds.
Not sexy, not exciting, but a solid long-term way to grow money, keep expenses down, and stay tax efficient (most index funds minimize taxable distributions).
Of course, if anyone is too macho to own a wimpy "mutual fund" they can always buy the ETF equivalent and tell their friends and family they own stocks.
I could go on and on about the advantages of passive investing over active investing ... but I won't.
paxton
RipCity, USA