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I'm not surprised her site does well. She's busty, nasty, and fits amateur to a 't'. She also hits the facials niche, which is very, very strong in the amateur arena.
A high personality amateur with a hook, who's willing to do hardcore, can make good money with 'passable' looks.
You have to understand the amateur market. As an example - at one time I approached a top designer about doing a design for our site. He actually recommended against it. Said the slick designs he did didn't generally work well for amateur sites.
We did a survey of members once, asking for the key factors they looked for in amateur. The two biggest areas were: real orgasms, enthusiasm for sex.
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