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Price buys you more time with the designer. Time for him to test different things before he delivers.
Most important IMO is whether the designer is a webmaster/marketeer himself or only a designer? If he's a webmaster too, it's a big plus because he knows what sells and what not.
You can get gorgeus eyecandy from a design company, but if they don't know the surfer psychology, the click-path and how to catch surfer's mind along with his dick, you can't expect good sales from it..
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