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XPays Principals Awarded U.S. Patent For Internet Based Affiliate Pooling
San Francisco, October 14, 2004 -- XPays Inc. (www.XPays.com) is
pleased to announce that the United States Patent & Trademark Office
has issued U.S. Patent No 6,804,660, covering XPays' innovative
affiliate pooling technology which enables Virtual Affiliate?
advertising on the Internet. XPays principals Evan Horowitz and
Michael Landau have previously assigned their invention to their
sister company Essociate Inc. (www.Essociate.com).
"The originality of our affiliate pooling technology is confirmed by
the issuance of our first patent, and the continued growth of our
business validates the strength of the model," said Horowitz, CEO and
co-founder of XPays and Essociate. "This patent is indicative of the
foresight and innovation necessary to develop a unique affiliate
advertising network within a complex and dynamic industry. After our
initial launch in 1998, XPays endeavored to diversify its affiliate
program in mid-1999 and soon after Affiliate Pooling became the core of the XPays system."
"Considering our tremendous respect for intellectual property rights,
it is very gratifying to receive this type of acknowledgemnt from the
Patent and Trademark Office," added Landau, CTO and co-founder of both
companies.
XPays is an industry leader in the competitive performance-based
Internet advertising market, bringing together a variety of online
merchants and affiliates using the patented Affiliate Pooling model.
XPays currently partners with more than 12,000 affiliates, offering a
variety of merchants' goods and services to promote. By providing an
evolving set of tools for affiliates and merchants to combine their
resources via the XPays model, merchants have increased their brand
awareness and affiliates have profited from a stable and competitive
revenue source.
More information on U.S. Patent 6,804,660 is located at
<http://patft.uspto.gov/netacgi/nph-P...number=6804660> or a
PDF may be downloaded from
<http://essociate.com/patents/US6804660.pdf>.InterNext Expo Domain Auction Live Now thru Feb 5
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"According to the terms of the invention, the patent covers a system for affording Virtual Affiliates access to an existing affiliate system by configuring an existing target affiliate to receive referrals from many webmasters in an affiliate pool."
They patented webmaster refferals ?Comment
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Patent Details: http://patft.uspto.gov/netacgi/nph-P...=50&f=S&d=PALL
Abstract
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The present invention provides a method, system and computer program for affording Virtual Affiliates access to an existing affiliate system. First, having been assigned a unique identifier within a source affiliate system, a Webmaster operates a web site. Next, a request for a target Merchant Web site triggers a correlation function, such that the source Webmaster unique identifier is correlated to a target Webmaster unique identifier functional within the unique identification system of the requested Merchant system. Next, a properly formatted entry mechanism URL is returned, enabling a hand off to the target Merchant affiliate system and including the correlated target Webmaster unique identifier. The Virtual Affiliate system is notified of transactions that originated from a referring Webmaster. Referring Webmasters may be compensated for each completed transaction according to agreed-upon terms and conditions.
---
In other words (and my interpretation), statistical tracking of sales and other identification information (hits, uniques, etc.) broken down by each webmaster through the merchant system (ie: CC or check processors) in which webmasters can be paid accordingly.
WGLast edited by WiredGuy; 10-14-2004, 12:09 PM.I play with Google.Comment
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a thread title like "congrats to our peers at XPays" would have been sexier
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Originally posted by Manowar
are you guys going to be looking for licensing rights from other programs with webmaster refferal programs then ?
want to buy this spot for cheap? it is of course for sale. long term deals are always the best bet. brand0n/ at/ a o l dot commies.Comment
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Originally posted by XPays
a thread title like "congrats to our peers at XPays" would have been sexier
... congrats.Comment
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your comments and question are based on your own misperception- read the patentOriginally posted by Manowar
are you guys going to be looking for licensing rights from other programs with webmaster refferal programs then ?InterNext Expo Domain Auction Live Now thru Feb 5
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Sorry Evan. There's no Drama in "Congratulations to Xpays". This title has more potential to win me an xbox.
Seriously though... I'm no expert, from my understanding basically every affiliate program is currently infringing on your patent. Is this correct?Comment
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Thank you! We will be issuing statements next month and appreciate the congratulations. We have waited years for this day to comeOriginally posted by Manowar
i dont get it. It sounds like a patent on WM Refferal. But congrats anyway
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No- not at all- the patent is very very specificOriginally posted by shap
Sorry Evan. There's no Drama in "Congratulations to Xpays". This title has more potential to win me an xbox.
Seriously though... I'm no expert, from my understanding basically every affiliate program is currently infringing on your patent. Is this correct?InterNext Expo Domain Auction Live Now thru Feb 5
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We do not want to pigeonhole ourselves. So, as of the moment we will be a bit careful. I look forward to discussing the patent for many years to come. The uspto added 3 years of life to it too btw.Originally posted by brand0n
could you put this in laymen terms for us?InterNext Expo Domain Auction Live Now thru Feb 5
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Nicely saidOriginally posted by XPays
We do not want to pigeonhole ourselves. So, as of the moment we will be a bit careful. I look forward to discussing the patent for many years to come. The uspto added 3 years of life to it too btw.
WGI play with Google.Comment
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I can't answer that question just yet other than to repeat that the patent is very specific.Originally posted by shap
Ok cool, I'm wrong.
In your estimation what percentage of adult affiliate programs are currently infringing on your patent?
Btw you guys must be very excited.InterNext Expo Domain Auction Live Now thru Feb 5
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To me it sounds like any program that puts together several products/sites for a pool of affiliates to promote. I see a lot of specifics but they all seem to be pretty standard for a lot of affiliate programs. If I'm even close to being right there's no way this is going to stand up in court.
I'll post the comments from my attorney next week.Comment
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You left out the keys my friend. Let us know what your attorney saysOriginally posted by Rich
To me it sounds like any program that puts together several products/sites for a pool of affiliates to promote. I see a lot of specifics but they all seem to be pretty standard for a lot of affiliate programs. If I'm even close to being right there's no way this is going to stand up in court.
I'll post the comments from my attorney next week.
Your summary is not accurate.InterNext Expo Domain Auction Live Now thru Feb 5
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lol its going on againComment
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Hi- one of the aspects of filing a patent, rather than just maintaining trade secrets, is that it gets published. Please read it.Originally posted by minimouse
Now why did I read this thread, Xpays can you explain in detail what your patent covers other than saying that it's very specific.InterNext Expo Domain Auction Live Now thru Feb 5
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here is the pdf download again for anyone who wants to inspect the goods
http://essociate.com/patents/US6804660.pdfInterNext Expo Domain Auction Live Now thru Feb 5
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They will sue every program or what ?Originally posted by rayadp05I rebooted, deleted temp files, history, cookies and everything...still cannot view the news clip. All I see is that fucking gay ass music video from "Rick Roll". Anyone else have a different link to the news clip?Comment
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I didn't really summarize it, as you can see from my first post I'm asking if anyone has an understanding of what sets this patent apart from the systems used by most affiliate programs. As I said I see the specifics or "keys" you're talking about, but as of right now I do not understand which of them is unique. More explanation from your side would be super, but I'm not expecting it.Originally posted by XPays
You left out the keys my friend. Let us know what your attorney says
Your summary is not accurate.Comment
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"The object of war is not to die for your country but to make the other bastard die for his." -Patton
"Only the dead have seen the end of war." -PlatoComment
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I loved this part:
"Considering our tremendous respect for intellectual property rights, it is very gratifying to receive this type of acknowledgement from the Patent and Trademark Office," Landau said in a statement. "
Respect?
Sorry guys, there is already a lot of software out there that does this. Your about ten years too late. You can't fucking patent an idea.Herschel Savage
Brooklyn, NYComment
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I'm not hearing many answers outside read the patent. Lets hear more about the specifics of the specificaly written patent.
Is having a affiliate program at all, in violation? Is there a specific script or algorythm that is patented? Percentage of difference do have to have in my program to make me compliant?Comment


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