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PRESS RELEASE
October 13, 2004
TOO HARDCORE FOR HOWARD STERN
In a surprisingly prude move Howard Stern?s handlers rejected advertising money from GUBA.com today for being too sexually explicit to advertise with the ?shock jock?. A source inside Stern?s organization reports that the nature of the ad is not in question. It is the sexual content of the website that was deemed unacceptable.
GUBA.com is a search engine which allows visitors to preview over two million adult images and videos before downloading them. The content and concept are not too different from Images.Google.com (GOOG). There is a fee to use the site but once paid all content is free and can be downloaded and enjoyed over and over. Despite the fact that GUBA?s service would be very appealing to Howard Stern?s audience, Infinity Broadcasting, a division of Viacom (VIA), the company that owns the Howard Stern program refused to even discuss the possibility of creating an ad that would meet all FCC regulations.
?We love Howard and thought he would be a fan of our service. We have a tremendous amount of content and don?t have pop-ups or other annoyances. Howard loves porn, we have porn to meet almost every desire; it seemed like a perfect match.? said Phil Lawton, spokesman for GUBA.com.
He added, ?It seems like we have been singled out for exclusion. Other porn sites have been mentioned on air and several have advertised. From what I understand, a call-girl service even bought advertising in one Howard Stern market. Prostitutes can advertise but porn is off limits.?
Executives at Infinity Broadcasting have offered no additional explanation for the decision. GUBA?s marketing dollars will be allocated towards other media. Radio is only part of a significant media campaign just getting underway.
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