OK... Here's a description on how it works....

: it uses a database to manage the outgoing messages
: it uses a modern templating system to build the mail
: it allows for marketing campaigns
: that's the core
: the core is basically the master server (i forget the term i had for it... i think it was Control server)
: now the fun part is this, it is a completely scalable and modular system
: the system allows for 2 delivery methods.
: 1) delivery using one of the PowerServers
: the powerservers are custom designed email servers capable of over 3k connections at a time
: each powerserver could theoretically send out over 1900 emails a second
: (theoretically, if you do the math it's way too big)
: also, powerservers are scalable, ie, if you see mail is going out slowly, just pop in another box
: 2) the distributed mailing client
: the dm client is allows various nodes to send the mail out for you
: the way the dm works for bulk mail actually saves you onbandwidth costs
: by only sending out 1 copy of the email then sending out the differences in the template
: the math comes out to somehting like 1/10 the bandwidth on pretty sizeable mailings (100 mil or more)
: the interesting part of the dm client is that it runs in the background on a client and they won't know it's running because it doesn't use enough resources to be noticed
: also the current model has a point system builtin to the client, so if you wanted to offer incentive to users to run it themselves, you could
: i suggest you use a secondary control server slaved to a primary for the dm client, things can get messy afterwards
: no one has a cluster like mine (or at all actually)
: and no one has the dm client.. .that's the one that can hit 15 mil a minute