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i know we offer other stats then that...I never look at 2nd page stats, unles im deciding if the tours are good enough
that is the only reason i look at that particular stat
I use first page uniques to measure the true performance of my webmasters as that is how many customers actually came in through the door, so to speak.
i worry about impressions (CTR) on cpm deals only, so all you really need is uniques
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