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best thing to do is get a turnkey casino solution that would include an affiliate program so you can get webmasters promoting you. Some give you around 90% and take care of all the billing and software as well as affiliate management and payments but its not cheap but its the best way to go unless you want to spend alot on ppc and advertising. If you get a turnkey solution you can just let the webmasters worry about getting and retaining traffic.
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