It's apparently a bitter reaction to a lawsuit.
This page
http://www.concealcarry.org/naacp.htm says
Quote:
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DUE TO THE LAWSUIT INITIATED BY THE NAACP, WE CAN NO LONGER SELL FIREARMS TO AFRICAN-AMERICANS. WE ARE SORRY FOR THIS, AS AFRICAN-AMERICANS HAVE RIGHTS AND NEEDS FOR SELF-DEFENSE AS STRONG AS ANYONE ELSE. THIS WAS NOT OUR CHOICE, BUT WAS FORCED UPON US AS WE CANNOT AFFORD SUCH LITIGATION. IF FURTHER INFORMATION IS NEEDED PLEASE CONTACT THE NAACP TOLL FREE AT (877)NAACP-98
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and a link on the page that says "Our policy in detail" links to the page first posted.