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Playboy Sept 2004 issue:
BRIN: One thing that's important to us is the distiction between advertising and pure search results. We make it clear when something is paid for. Our advertising is off to the side and in a couple of slots across the top. Ads are clearly marked. ... Beyond ads, with other search engines, payment affects the results. We think that's a slippery slope. At Google, the search result cannot be bought or paid for.
Hope this answers your question. ;)
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