I dont have time for reality shows, but I made sure to catch this one. real self-made billionaire and visionary secretly using this show as a tool to launch his HDTV empire and new search engine: icerocket.com, which he recently invested in. some valuable lessons in the first episode (stfu and don't talk shit; live up to the expectations you set; don't crack under pressure). I read his blog all the time:
http://www.blogmaverick.com/
it's him vs. trump:
http://www.blogmaverick.com/entry/1916803934624335/