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Oprah is very generous but I think the cars are donated by GM..like most of the products that are given away on her show, they are a courtesy of the product's maker or seller. This is just simply another form of advertising for the companies (give away free stuff and hopefully the people watching at home will go get one because Oprah recommended it).
It's smart really...since the vast population of spenders are usually women and ALL women watch Oprah or atleast have seen her show.
To give away a few hundred to the audience is simply nothing when you can get at least 5% of the viewers at home to actually buy the product after it hits Oprah's Hot list.
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