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Now remember that not everybody will be downloading SP2. In a recent article it stated that 51% of the US has broadband. A lot of the 49% dialup probably won't update since it's a large download. Then you can count on the people that don't do much on the net or have the tech know-how to update to SP2. Then think about the people that go to sites (like banking) that need to pop a window. Some will add sites to their safe list, others will disable the popup blocker. So I think it'll still be a way to generate revenue, the rev. will just dip down. It's up to the pps program to come up with a new way of generating income.
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