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Is there something wrong with this at all?
Gas prices have risen a great deal, so shipping prices have went up and stayed up. In return they pass this on to the customers in order to keep the profit margin good for the stock holders.
Will the customers really care? Seriously doubtfull. At first they may bitch a little bit, and the haters will have another reason to hate them. Fact of the matter is shortly nobody will care and the customers will be back to buying as ussual. These consumers are branded and set in their ways, they are not going to spend the extra time making their own.
The price of lettuce has also skyrocketed. Well more than 5% I might add. Is anyone who was using lettuce going to stop due to the price increase, or is this more of a "lets hate profitable companies" ordeal.
Starbucks for the most part changed the coffee industy and buying habbits of America. Before it was regular or decafe and that is about it. They siezed the market and convienced people to pay 3.00+ for something most were used to paying .50 for. They should be saluted by us capitalists.
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