About the shaving thing...
I disagree that most sponsors shave..
You may think they are shaving, but lets not forget a few things here..
Lets say on a given day you had 10K visitors..
So, you assume thats 10K exits..Right?
Well, if thats your calculation, you are WRONG!!
Why??
1: surfers close the exits before they get counted..
2: alot of surfers have javascript disabled..
The exits wont open..
3: many surfers utilize ad killers & popup killers..
Go to your stats..
How many visitors have javascript disabled??
Also, not all exits are operable with all versions of javascripts..
Lets say visitor A's browser only handles javascript version 2.5, but your exit console is written for javascript 4.0..
No pop ups here pal...
Just a thought...
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