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I agree 100% it's about image. But what should that message be?
PaySites are such easy prey... let's stick with them for a bit. Let's say that this pay site has the image of beind wild and crazy and you find out that 70% of your webmasters are Rock fans. Given the chance to do 1 of 2 things - party with a famous rock band and take pics/vids of your girls going crazy with the rockers at a blush California Home OR getting the same ultra famous band to sign the checks for that week and sign their latest CD for 300 of your webmasters. What would you do?
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